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Fall 2012
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Around the Quad

Student-Run Farmers’ Market Brings Local Produce to AG Quad

By Rebecca Harrison ’14

Teaching assistant Daniel Green ’13 and John Dyson Professor of Consumer Behavior Brian Wansink challenged an interdisciplinary group of students to consider entrepreneurship opportunities in fresh food and nutrition on college campuses. Their solution—the Farmers’ Market at Cornell—is now in its second season.

James Critelli ’13, Audrey Boochever ’13, and Katerina Athanasiou ’13 collaborated with more than 50 volunteers to bring the market to fruition.
“I love it because it’s the only place on campus where you can go with friends and professors to eat a local hotdog and grab local veggies, all while listening to someone play the ukulele!” explained Boochever.

This market features 17 vendors, ranging from Dilmun Hill Organic Farm to Xeo Vietnamese cuisine.